The Damages

Posted by admin | Uncategorized | Monday 22 March 2010 9:28 pm

Marketing Week, a UK based website, is a wonderful resource for keeping up with the latest developments in brand reputation management. The article illuminates why Toyota’s brand problems have been so bad and how much it has damaged them.

That lag in real-time response could have cost the car marque up to £7bn in brand value, according to Brand Finance’s valuation estimates. This figure could be devastating at a time when the car industry is struggling to revitalise itself after a protracted economic downturn.

The fact that this much damage can be done to an online brand just goes to show how important reputation management services are these days.

http://www.marketingweek.co.uk/in-depth-analysis/cover-stories/bringing-your-brand-back-from-the-brink/3011206.article

Loglisci Admits To Crimes

Posted by admin | Uncategorized | Wednesday 10 March 2010 7:33 pm

David Loglisci has admitted that he based investment decisions based on whether New York Comptroller Alan Hevesi and his political advisor would benefit from those investments, a clear violation of his authority as a state official. He was the chief investment officer at the Comptroller’s office. Attorney General Andrew Cuomo launched an investigation into the matter.

Cuomo, who made his investigation public last spring, said he has been cooperating with California Atty. Gen. Jerry Brown in a separate probe on the West Coast. Brown is investigating the role played by politically influential marketing intermediaries, known as placement agents, in multibillion-dollar deals between the California Public Employees’ Retirement System and investment fund managers.

If David Loglisci ever wants to go back into public service, or into business, he’ll need a significant reputation management campaign.

http://www.latimes.com/business/la-fi-pension-fraud11-2010mar11,0,2522637.story

The Return of Leno

Posted by admin | Uncategorized | Tuesday 2 March 2010 8:25 pm

Jay Leno’s return to The Tonight Show outpaced David Letterman’s The Late Show by a long mile, apparently. This should come as no surprise, the various media outlets covered the Conan/Leno fight incredibly closely.

About 6.6 million people watched comedian Jay Leno’s return to hosting NBC’s “The Tonight Show” Monday evening, topping his closest rival, David Letterman, who drew 3.8 million viewers on CBS, according to early Nielsen Co. data provided by NBC.

This hints at the fact that Leno may have overcome his significant reputation-problems that evolved over the course of the Conan/Leno dispute. Of course, I’m sure there are still quite a few people, The Tonight Show viewers even, who think less of Leno after that whole debacle. A brand reputation management campaign would probably help, but he certainly has done a lot of damage.

http://online.wsj.com/article/SB10001424052748704486504575098114290220940.html?mod=WSJ_business_whatsNews