Naymz – A Contender For LinkedIn?

Posted by admin | Uncategorized | Thursday 29 April 2010 9:50 pm

LinkedIn is one of the most popular social networking sites for professionals. It allows users to add a professional profile that includes details of their work experience and also enables them to link up with people they know through existing careers and previous ones. Naymz is being touted as a major contender to the crown of professional networking website.

Naymz does very well in search engine results. If you’re attempting to bury negative press from the search engine results and replace it with your own spin then using social networking sites that appear in search results is important.

Naymz enables you to view profiles of other users, including those people you don’t know. You can then connect with users that you don’t know. With LinkedIn and other professional networking sites, you have to know your connections in order to add them to your network.

Naymz is still a relatively new site, and doesn’t have anywhere near the number of users that LinkedIn is able to boast. It is also lacking in a Groups section which many users of other social networking sites find to be useful. However, its search results and promising features make it a beneficial site for joining and adding your profile.

There are certainly higher profile sites than Naymz but it is growing in popularity and as such it is likely to become a real player in the future. By signing up now and creating a profile you can potentially get ahead of the crowd and help manage your online reputation.

Protecting Against Internet Libel

Posted by admin | Uncategorized | Monday 26 April 2010 5:58 pm

Most companies understand there is an inherent risk in creating social networking profiles on Twitter, Facebook, or Myspace. The positive is that customers have an opportunity to spread word about your business and deliver helpful feedback. The negative, of course, is that they could possibly say very negative things about your business. Venting about your company on Twitter or Facebook could expose it to a good deal of criticism and cost your business customers.

With the appearance and growing proliferation of other social formats, such as Twitter, companies have begun to embrace this potential for collaboration. Social networking has evolved from personal networking to become a medium for mass communication. Many companies now view sites such as Twitter, Facebook etc. as valuable marketing channels.

The rest of that article, linked below, has a good deal of good advice for companies using social networking sites concerning security. Protecting against hackers and spamware is almost as important as protecting against Internet libel.

How Unvarnished Will Tarnish Your Reputation

Posted by admin | Uncategorized | Tuesday 13 April 2010 3:32 am

Too often in the business reputation management industry we hear from businesses who have fired an employee or parted ways with a partner only to be slandered online and have those negative comments appear in Google or Bing results. This does untold damage to the company’s reputation despite their having done nothing to deserve this negative attention. Now, we have a social networking site that basically wants to do the same thing–but for individuals.

A new website is betting you’re willing to dish about your co-worker’s job performance just as you would a Netflix movie or an Amazon purchase. The site, dubbed Unvarnished, came out of private beta testing last week and aims to create an open forum to rate professionals in the workplace — for better or for worse.

For worse, it sounds like. This really is an awful idea–people are going to hate Unvarnished because it is almost guaranteed that anyone who gets profiled on the website will have a very negative reputation. Worse still, I could see junior high and high school kids using the site to cyber bully other kids.,8599,1977982,00.html?xid=rss-topstories

How Unvarnished Will Effect Things

Posted by admin | Uncategorized | Friday 2 April 2010 2:52 pm

Unvarnished is a new social networking site which allows individuals to review your work ethic, personal integrity, etc. Sounds dandy right? Sure–except that the site is anonymous, people will be reviewing your work ethic anonymously. As we have seen in the past, anonymity encourages the worst sort of behavior online. The website could have major effects on web reputation management.

Now anyone can create a profile for you and write anonymous reviews of your work and character. The founders of Unvarnished think this will lead to more honest critiques of people online. But the opposite is also possible: that anonymous commenting will lead to heavily negative reviews of people online.

It seems likely that Unvarnished will simply turn into a place where rival employees or job applicants can trash each other, ex-girlfriends can get revenge, and ex-employers can spread vicious lies–if you aren’t willing to attach your name to a negative review, how much stock can we really put in it?