This article really has everything all wrong as it concerns business reputation management. Although it is written for people or businesses who get negative comments on their social networking profiles, like facebook, it applies equally to any website or blog, too. The first piece of advice is if you can remove it, don’t. Wrong. If you have the power to remove the comments, DO! The third thing the article suggests is to submit a calm and cool reply. Again, this is incorrect. Any reply will boost interest in the article, blog post, or comment–and increase it’s visibility in search engines.
http://www.buzztown.com/article/219/how-to-handle-negative-publicity-online.html