Buying Porn Domains to Protect Reputation

Posted by admin | Uncategorized | Tuesday 20 December 2011 3:17 pm

It might be surprising that companies, organizations, and cities are buying up domain names ending with .xxx. The new porn-related domain address is causing waves because if Jim Smith doesn’t buy it, then some porn company hoping to exploit his name will.

To avoid any indecent Internet exposure, some of the city’s biggest institutions are snapping up corresponding domain names ending in “.xxx” to make sure they are never bought by or associated with adult entertainment websites.Mary Rodgers, who works in marketing and communications at the city, said the IT department had just purchased www.citywindsor.xxx on Tuesday.

“It’s to protect our reputation,” Rodgers said. “We’re not going to use it, but we own it.”

This makes a great deal of sense. It will help the City of Windsor to protect its online reputation.

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