How Unvarnished Will Effect Things

Posted by admin | Uncategorized | Friday 2 April 2010 2:52 pm

Unvarnished is a new social networking site which allows individuals to review your work ethic, personal integrity, etc. Sounds dandy right? Sure–except that the site is anonymous, people will be reviewing your work ethic anonymously. As we have seen in the past, anonymity encourages the worst sort of behavior online. The website could have major effects on web reputation management.

Now anyone can create a profile for you and write anonymous reviews of your work and character. The founders of Unvarnished think this will lead to more honest critiques of people online. But the opposite is also possible: that anonymous commenting will lead to heavily negative reviews of people online.

It seems likely that Unvarnished will simply turn into a place where rival employees or job applicants can trash each other, ex-girlfriends can get revenge, and ex-employers can spread vicious lies–if you aren’t willing to attach your name to a negative review, how much stock can we really put in it?

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