How Unvarnished Will Tarnish Your Reputation

Posted by admin | Uncategorized | Tuesday 13 April 2010 3:32 am

Too often in the business reputation management industry we hear from businesses who have fired an employee or parted ways with a partner only to be slandered online and have those negative comments appear in Google or Bing results. This does untold damage to the company’s reputation despite their having done nothing to deserve this negative attention. Now, we have a social networking site that basically wants to do the same thing–but for individuals.

A new website is betting you’re willing to dish about your co-worker’s job performance just as you would a Netflix movie or an Amazon purchase. The site, dubbed Unvarnished, came out of private beta testing last week and aims to create an open forum to rate professionals in the workplace — for better or for worse.

For worse, it sounds like. This really is an awful idea–people are going to hate Unvarnished because it is almost guaranteed that anyone who gets profiled on the website will have a very negative reputation. Worse still, I could see junior high and high school kids using the site to cyber bully other kids.

http://www.time.com/time/business/article/0,8599,1977982,00.html?xid=rss-topstories

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