Yahoo scored a huge victory in the war between search engines this quarter. Net income in the 3rd Quarter rose 244% to $186 million. Does this mean Yahoo is gaining in popularity? Probably not. Most of the excess income has resulted from cost-cutting, rather than any real market gains. Still, yahoo is a formidable search engine which can have quite an effect on search engine reputation management.
http://blog.searchenginewatch.com/091020-162337
Susan from Googleblog has posted some very helpful information for individuals who want to manage their internet reputation. She offers a number of very valuable nuggets of information–but the best piece of information is the suggestion of preemption. It is much simpler to control whether or not your personal information gets placed on the Internet than it is to control the perception and comments concerning that information once it has been placed on the web. The advice here is, be careful what information you place on the Internet–just food for thought.
http://googleblog.blogspot.com/2009/10/managing-your-reputation-through-search.html
The reputation of a business is key to its sales and general marketing strategy. But what happens when a companies brand reputation comes under attack, especially in an anarchic environment like the Internet? Corporate reputation management is an industry that has become the solution to this contrived problem.
http://www.ameinfo.com/56895.html
eWord of Mouth is very important in this day and age. Social networking has made it so that no person can really escape the Internet’s grasp. Sites like Socialmention.com and Addictomatic.com allow you to keep up with your internet reputation in the social sphere.
http://www.technologystory.com/2009/09/11/online-reputation-management-%E2%80%93-play-time-is-over/
One of the three points in this blog post advises businessmen to engage in reputation management. The writer of the blog post is quite correct that online reputation management is important. If you want to stand out in this industry, it is important to groom your internet reputation.
http://blog.executivebiz.com/social-media-communications-and-you-three-essential-tips-for-executives/4536
Internet reputation is an industry that is rapidly expanding because of the anonymity of the Internet. From the anonymous confines of the Internet, anyone can hurl slander and libel in your direction. The Harvard Journal of Law came out with an article on internet defamation and the industry that has sprung up around it.
http://www.law.harvard.edu/students/orgs/jlg/vol322/383-430.pdf
There is no magic eraser to the Internet. Once something negative has been placed on the web, it proliferates. Your internet reputation can be protected, but only by professionals in the online reputation management industry. Although nothing can be removed from the Internet, some things can be buried.
http://www.technologystory.com/2009/09/11/online-reputation-management-%E2%80%93-play-time-is-over/
This article really has everything all wrong as it concerns business reputation management. Although it is written for people or businesses who get negative comments on their social networking profiles, like facebook, it applies equally to any website or blog, too. The first piece of advice is if you can remove it, don’t. Wrong. If you have the power to remove the comments, DO! The third thing the article suggests is to submit a calm and cool reply. Again, this is incorrect. Any reply will boost interest in the article, blog post, or comment–and increase it’s visibility in search engines.
http://www.buzztown.com/article/219/how-to-handle-negative-publicity-online.html
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