eWord of Mouth is very important in this day and age. Social networking has made it so that no person can really escape the Internet’s grasp. Sites like Socialmention.com and Addictomatic.com allow you to keep up with your internet reputation in the social sphere.
http://www.technologystory.com/2009/09/11/online-reputation-management-%E2%80%93-play-time-is-over/