The Damages

Posted by admin | Uncategorized | Monday 22 March 2010 9:28 pm

Marketing Week, a UK based website, is a wonderful resource for keeping up with the latest developments in brand reputation management. The article illuminates why Toyota’s brand problems have been so bad and how much it has damaged them.

That lag in real-time response could have cost the car marque up to £7bn in brand value, according to Brand Finance’s valuation estimates. This figure could be devastating at a time when the car industry is struggling to revitalise itself after a protracted economic downturn.

The fact that this much damage can be done to an online brand just goes to show how important reputation management services are these days.

http://www.marketingweek.co.uk/in-depth-analysis/cover-stories/bringing-your-brand-back-from-the-brink/3011206.article

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