The Lost Search for Searching

Posted by admin | Uncategorized | Tuesday 19 October 2010 4:30 am

Is Google going to compete with Bing in the realm of social searching? Probably not. Is that a bad thing? Also, probably not. For those who haven’t heard, Bing plans on integrating it’s data with Facebook’s social data in order to give you more precise and localized search results. John C. Dvorak, over at PCMag, gives us his opinion.

First of all, it doesn’t make any sense. If I am looking for a schedule of events in San Francisco, what does my Facebook data have to do with it? If I am trying to find the exact date Thomas Jefferson was born, then what does Facebook have to do with it?

This entire gambit is unfortunately about finding new ways to sucker advertisers into selling on the Bing search engine.

Dvorak goes on to explain why he thinks this idea will be such a catastrophic failure, a point he repeats multiple times. Basically, he believes the system is simply a marketing ploy in which you will eventually just receive ads for things you have liked on facebook–a system which facebook has already pretty much mastered. In the meantime, the competition regarding searches has been lost.

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