The Newest Review Solution

Posted by admin | Uncategorized | Monday 25 March 2013 4:43 am

Online reviews are at the base of many of the most destructive pieces of online libel. It is common for someone to disguise their scathing comments as a “review” of a product, service, or company, when in fact they are not offering anywhere near an objective opinion.

One of the earliest review sites that many are familiar with is Amazon lets users post reviews about products. They use the credit card information of users to identify the reviewer by their real name and tell the world who is doing the reviewing. The reviews are graded on the 1 – 5 star scale, and the most helpful reviews are given extra status by appearing on the first page of the reviews for a product. Users real names and the five star scale have helped spawn an entire online review industry. Yelp, Trip Advisor, and UrbanSpoon are just a few of the review sites in the online review world, and now even search engines are getting into the game. Google, Bing and others allow user generated reviews about businesses in their “local” search directories.

There are others too, which are more sinister, like This site, in particular, has become a haven for online libel in the form of “reviews”. However, Repumatic is currently offering a unique and creative solution to this problem where companies can operate their own review websites that can be cleaned out to prevent online lies and profanity.

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