The Return of Leno

Posted by admin | Uncategorized | Tuesday 2 March 2010 8:25 pm

Jay Leno’s return to The Tonight Show outpaced David Letterman’s The Late Show by a long mile, apparently. This should come as no surprise, the various media outlets covered the Conan/Leno fight incredibly closely.

About 6.6 million people watched comedian Jay Leno’s return to hosting NBC’s “The Tonight Show” Monday evening, topping his closest rival, David Letterman, who drew 3.8 million viewers on CBS, according to early Nielsen Co. data provided by NBC.

This hints at the fact that Leno may have overcome his significant reputation-problems that evolved over the course of the Conan/Leno dispute. Of course, I’m sure there are still quite a few people, The Tonight Show viewers even, who think less of Leno after that whole debacle. A brand reputation management campaign would probably help, but he certainly has done a lot of damage.

http://online.wsj.com/article/SB10001424052748704486504575098114290220940.html?mod=WSJ_business_whatsNews

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