Tools to Help Managing Brands Online

Posted by admin | Uncategorized | Tuesday 18 May 2010 2:16 am

Much of the brand reputation management industry is focused on reactive solutions to problems instead of proactive solutions. The article linked below discusses four little-known tools for managing brands online. The article also mentions an interesting study by AdWeek which purports to calculate the value of a facebook fan.

The idea of brand management is growing and gaining momentum among the corporate and professional communities. Over the last two weeks, I have given three presentations on the topic to business and HR professionals and job seekers and received almost a dozen emails and phone calls. Bottom line is your reputation is everywhere and online is no different.Just recently, Ad Week released a monetary dollar figure attached to Facebook Fan (now Like) Pages. Based on Virtue’s research of their own clients, they determined the average value of a Fan is $3.60. This is the first ROI evaluation I have found that places a value squarely on a personal network. If your friend, fans, connections, subscribers, and followers are now being seen as having value.

The study is interesting, but certainly more study is needed on the topic. The tools that are mentioned, you’ll have to click the link to see them, are invaluable to companies looking to successfully manage their brand online.

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URI

Sorry, the comment form is closed at this time.